| About The Session |
TITLE: Predict Customer Behavior By Mining Social Networks
TIME: October 30, 2009, Friday, at 12 Noon Eastern (11 AM Central, 9 AM Pacific)
DURATION: Total Duration 45 minutes (30 minutes presentation & 15 minutes Q & A)
SPEAKER: Dr. Christopher-John Cornell, Kauffman Professor of Digital Media & Entrepreneurship at Arizona State University
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Social Networks. It's no longer just chat, forums, embarrassing photos, anonymous confessions and endless political shouting matches.  From Facebook to Twitter, YouTube to Amazon - ordinary people are living out-loud and online. They are the "digital natives" as well as gen-x and boomers. They are your customers, your future customers - and your competitor's customers. Smart, savvy and passionate: forget trying to figure out what they want and how to make them happy. They are telling each other; they are telling everyone - and they are telling you.
Most companies are trying to figure out how to keep up.
This session is not about keeping up; it's about leaping far ahead. It's not about how to market using Twitter or how to advertise using Facebook. We'll discuss this 21st century consumer - how they are using social networks in their lives and how you can leverage this in your business. It all comes down to behavior, analysis, strategy and action. We'll discuss some of the Social Networks data, tools and techniques available to business leaders, plus product, marketing, services, and operations managers - so they can understand, thrive and succeed in a world where customers are living out-loud and online.
We will talk about predicting behavior and wants and needs, of your current and future customers, for new products, new services, and modifications of your existing products and services. This discussion is about spotting trends before they become problems or lost opportunities; spotting trends before your competition does. How to detect emotions, wants, needs, passions, etc. without asking the customer; and then "influence" their decisions without marketing or advertising directly to them.
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| About The Speaker |
 Dr. Christopher-John Cornell is Kauffman Professor of Digital Media & Entrepreneurship at Arizona State University. He is also the principal Entrepreneur-in-Residence at The Knight Center for Digital Media Entrepreneurship where he conducts research on social networks, behavioral economics, entrepreneurship and advanced digital media. Please check out Prof. Cornell's detailed bio here and a 4-min video clip from him here.
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Sponsored By: |
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DataInfoCom is a software company with patent-pending technologies to help large companies predict 'and' preempt upcoming issues for their ongoing business processes and key initiatives. The same technologies are also used to help these customers predict 'and' benefit from upcoming opportunities.
DataInfoCom's software not only predicts the future (what + when + why), but also makes decisions (how + what-if) to take advantage of these predictions. DataInfoCom lets Global Fortune 2000 corporations run their large processes (and initiatives), looking forward, and not in the rearview mirror.
DataInfoCom has successfully implemented its technologies for two of the most recognized corporations in the world, both "Fortune 50" companies, for several of their core processes (Contact Centers, Field Service, Retail Operations, Market Intelligence, Customer Segmentation, etc.). Each and every one of DataInfoCom's deployments to date is 'reference-able.' |
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